TBS Bikes has recently introduced a series of bikes called Surami. The core positioning of TBS Bikes is "speed." Surami is a fiv

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TBS Bikes has recently introduced a series of bikes called Surami. The core positioning of TBS Bikes is "speed." Surami is a fiv

e-gear bike, and apart from speed, the company promises to include other features such as safety, good performance, and pollution control features. This describes the ________ of the bike.A) total customer costB) customer-perceived valueC) value-delivery systemD) value propositionE) total customer benefit

Business

1 answer:

Morgarella [4.7K] · Answer 1 · 2022-04-18T06:55:26+03:00

Answer: Value proposition

Explanation: In simple words, value proposition refers to the feature or a characteristics that is developed by innovation and adds to the value of the product in the eyes of customers.

In the given case, TBS bikes has been recently producing a bike that have some extra features apart from speed, for which they are popular in the market.

Hence we can conclude that the given case depicts value proposition.