Below are the complete options:
changing beliefs about the extent to which a brand has certain attributes
encouraging the consumer to use stimulus generalization
adding new attributes to the product
encouraging the consumer to use stimulus discrimination
changing the importance of attributes
Answer:
changing the importance of attributes
Explanation:
Freshness dates shows for how long a drink can be considered to not have expired. For example Pepsi can be considered to give freshness from 6-9 months after the date printed on the bottle.
Pepsi spent about $25 million on advertising and promotion related to freshness dates. Initially freshness dates were only seen as important by a few people.
This resulted in 61 percent of cola drinkers now thinking it is important.
This exemplifies how importance of a product's attribute can be changed
Answer:
WHO guidelines
The development of global guidelines ensuring the appropriate use of evidence represents one of the core functions of WHO.
A WHO guideline is defined broadly as any information product developed by WHO that contains recommendations for clinical practice or public health policy. Recommendations are statements designed to help end-users make informed decisions on whether, when and how to undertake specific actions such as clinical interventions, diagnostic tests or public health measures, with the aim of achieving the best possible individual or collective health outcomes.
The Guidelines Review Committee ensure that WHO guidelines are of a high methodological quality and are developed through a transparent, evidence-based decision-making process. Guidelines are subject to a rigorous quality assurance process that helps to ensure that each and every published guideline is trustworthy, impactful and meets the highest international standards.
Explanation:
WHO guidelines
The development of global guidelines ensuring the appropriate use of evidence represents one of the core functions of WHO.
A WHO guideline is defined broadly as any information product developed by WHO that contains recommendations for clinical practice or public health policy. Recommendations are statements designed to help end-users make informed decisions on whether, when and how to undertake specific actions such as clinical interventions, diagnostic tests or public health measures, with the aim of achieving the best possible individual or collective health outcomes.
The Guidelines Review Committee ensure that WHO guidelines are of a high methodological quality and are developed through a transparent, evidence-based decision-making process. Guidelines are subject to a rigorous quality assurance process that helps to ensure that each and every published guideline is trustworthy, impactful and meets the highest international standards.
Answer: Marketing service
Explanation: Marketing services can be defined as those services involving activities like advertising and market research etc. The main focus of marketing is not on advertising the products but to make a demand in the market for the product offered.
In the given case writeon is new in the market hence they need promotion and customer base for selling the product. The advertising objectives that writeon needs can be achieved with the help of marketing activities.
Answer: Option (b) is correct.
According to Securities and Exchange Commission independence code: Pre-approval of accountants' work may be in reconciliation with comprehensive policies and transaction rather than categorical.
The Commission’s code, principally through Regulations S-X, focuses on the accomplishment of accountants, counting the autonomy condition for auditors that issue audit filed with Commission.
Answer:
D. Functional Strategies
Explanation:
Functional Level Strategy is the strategy which is formulated in other assist in the execution of corporate and business level strategies. These strategies are formulated based on the guidelines given by the top level management.
The functional level management is concerned with tactical decision making i.e making decisions in the operational level of the organisation department which might include production, marketing, finance, human resource, research and development etc.
The functional level strategy is a day to day strategy that assist in achieving the broad aim of the organisation
