The answer is the difficulty of determining what is real. Typical modernists had a loss of meaning in the modern world, so there themes included the question of "What is real?" There was a search for meaning in a world without God, and a search for self with a critique of traditional values.
9) should be band-wagon, as it talks about how amazing this particular product is and does its best to have you buy one yourself.
10) i could be wrong, though i do believe it would be considered 'glittering generalities).
hope this helps!
Is to ensure that people have the own rights