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leonid [27]
3 years ago
5

Customer relationship management (crm) helps firms gain and maintain competitive advantage by:

Business
1 answer:
harina [27]3 years ago
3 0
<span>Customer relationship management (CRM) software is designed to help organizations increase customer loyalty, target their most profitable customers, and streamline customer communication processes. CRM helps firms gain and maintain a competitive advantage by: 1) segmenting markets based on demographic and behavioral characteristics. 2) tracking sales trends and advertising effectiveness by customer and market segment. 3) identifying which customers should be the focus of targeted marketing initiatives with predicted high customer response rates. 4) forecasting customer retention (and defection) rates and providing feedback as to why customers leave a company. 5) studying which goods and services are purchased together, leading to good ways to bundle them. 6) studying and predicting which Web characteristics are most attractive to customers and how the website might be improved.</span>
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Problem 21-3a part 1&amp;2 required: 1&amp;2. prepare flexible budgets for the company at sales volumes of 14,000 and 16,000 uni
Arada [10]

<span>Below is the flexible budgets for the company at sales volumes of 14,000 and 16,000 units and classify all items listed in the fixed budget as variable or fixed.</span>

7 0
3 years ago
Powell Warehouse distributes hardback books to retail stores and extends credit terms of 2/10, n/30 to all of its customers. Dur
Natalija [7]

Answer:

Powell Warehouse

General Journal

June 1:

Debit Inventory $1,280

Credit Accounts Payable (Catlin Publishers) $1,280

To record the purchase of books, terms 2/10, n/30.

June 3:

Debit Accounts Receivable (Garfunkel Bookstore) $1,100

Credit Sales Revenue $1,100

To record the sale of books on trade terms.

Debit Cost of Goods Sold $800

Credit Inventory $800

To record the cost of goods sold under the perpetual inventory system.

June 6:

Debit Accounts Payable (Catlin Publishers) $80

Credit Inventory $80

To record the credit received for books returned.

June 9:

Debit Accounts Payable (Catlin Publishers) $1,200

Credit Cash Discount $24

Credit Cash Account $1,176

To record the payment on account.

June 15:

Debit Cash Account $1,100

Credit Accounts Receivable $1,100

To record the receipt of payment in full settlement.

June 17:

Debit Accounts Receivable (Bell Tower) $1,100

Credit Sales Revenue $1,100

To record the sale of books on account.

Debit Cost of Goods Sold $950

Credit Inventory $950

To record the cost of goods sold under the perpetual inventory system.

June 20:

Debit Inventory $800

Credit Accounts Payable (Priceless Book Publishers) $800

To record the purchase of books on account, terms n/30.

June 24:

Debit Cash Account $1,078

Debit Cash Discount $22

Credit Accounts Receivable (Bell Tower) $1,100

To record the receipt of payment on account.

June 26:

Debit Accounts Payable (Priceless Book Publishers) $800

Credit Cash Account $800

To record payment on account.

June 28:

Debit Accounts Receivable (General Bookstore) $1,550

Credit Sales Revenue $1,550

To record the sale of books on account.

Debit Cost of Goods Sold $800

Credit Inventory $800

To record the cost of goods sold under the perpetual inventory system.

June 30:

Debit Sales (Returns) $200

Credit Accounts Receivable (General Bookstore) $200

To record the return of books on account.

Debit Inventory $70

Credit Cost of Goods Sold $70

To record the return of books.

Explanation:

Journal entries are the initial records made in the accounting system for business transactions.  They show the accounts affected by each transaction.  Two or more accounts are usually affected.  One account receives value and is debited and the other gives value, and it is credited.

4 0
3 years ago
Hudson Co. reports the contribution margin income statement for 2015. Assume sales remain constant at 10.000 units.HUDSON CO. Co
gizmo_the_mogwai [7]

Answer:

Results are below.

Explanation:

Giving the following information:

Selling price= $244

Unitary variable cost= 195 - 8= $187

Fixed costs= 327,600 + 37,000= $364,600

<u>We need to determine the new pre-tax income:</u>

Sales= 244*10,000= 2,440,000

Total variable cost= 187*10,000= (1,870,000)

Total contribution margin= 570,000

Fixed costs= (364,600)

Pre-tax income= 205,400

5 0
3 years ago
The following monthly data are available for Coronado Industries. which produces only one product: Selling price per unit, $38;
In-s [12.5K]

Answer:

The correct answer is C.

Explanation:

Giving the following information:

Selling price per unit= $38

Unit variable expenses= $14

Total fixed expenses= $42,000

Actual sales for June= 3000 units.

First, we need to calculate the break-even point in dollar using the following formula:

Break-even point (dollars)= fixed costs/ contribution margin ratio

Break-even point (dollars)= 42,000/ [(38 - 14)/38]

Break-even point (dollars)= $66,500

Now, we can calculate the margin of safety in dollars:

Margin of safety= (current sales level - break-even point)

Margin of safety= (3,000*38 - 66,500)

Margin of safety= (114,000 - 66,500)

Margin of safety= $47,500

5 0
3 years ago
A cosmetics company is planning the introduction and promotion of a new lipstick line. The marketing research department has fou
Mademuasel [1]

Answer:

p = 59.11 dollars

Explanation:

Given

Price:     p(x) = 8eˣ      (0 ≤ x ≤ 2)

Revenue;  R = x*p = 8xeˣ

p = ?  when R be at maximum

We can apply

dR/dx = d(x*p)/dx = 0

⇒  d(8xeˣ)/dx = 8*(1*eˣ + x*eˣ) = 0

⇒  eˣ*(1 + x) = 0    ⇒    x = - 1

as x = - 1 ∉ [0, 2]

then, we have

p(0) = 8e⁰ = 8

R = 0*8 = 0

If x = 1

p(1) = 8e¹ ≈ 21.74

R = 1*21.74 = 21.74

If x = 2

p(2) = 8e² ≈ 59.11

R = 2*59.11 = 118.22

Implies that, R(x) is maximum at x = 2.

   

Thus, the price that maximize the revenue of the company is 59.11 dollars.

7 0
3 years ago
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