I believe the answer is: How to produce ? and For whom to produce?
From the information above, we know that jen already determine the type of goods that she wanted to produce (African scarves and jewelry)
The next step that jen need to take is to determine her target consumers that might interested in the product (for whom to produce) and the most efficient way to do the production to minimize the cost (how to produce)<span />
By the statement given above, Jen still needs to answer the question, "How to produce?". She already has answered the question, "What to produce?" which may be answered by handmade African scarves and jewelry. Additionally, she also needs to answer the question, "For whom to produce?".
She put herself in the customers shoes and voiced that she was understanding. She was also patient but they emphasized how considerate she was in the example, so empathy is the answer ;)
Importing activities involve businesses or individuals purchasing goods from manufacturers abroad with the purpose of reselling those goods or for personal use. Importing goods imply paying tariffs on those products as a way to protect national businesses.