A customer who shares his or her views of a firm's product and gets attention from other customers who respect these views is referred to as an opinion leader.
Opinion leaders are individuals or businesses who might be professionals inside an industry or otherwise have perspectives that are both well-known and trusted. As a result, they are able to have an impact on public opinions—such as the opinions of your clients.
Merton distinguishes two varieties of opinion leadership: monomorphic and polymorphic. Typically, opinion leadership is considered as a monomorphic, domain-unique degree of individual variations, this is, someone who is an opinion leader in one field may be a follower in some other subject.
Opinion leaders act as an intermediary between marketers and their target audiences. They acquire information about a sure product, summarize its pros and cons, and bring it to clients in an easy manner. Thought leaders also replace purchasers with product information and supply recommendation on a way to use it.
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The obstacle to defining the research problem was that the company failed in collecting quantitative data /Selection of inappropriate respondent resulted in wrong output.
Explanation:
A research design is a blue print that a company prepares for conducting marketing research .
A firm collects quantitative data by conducting surveys and asking the customers or consumers to fill the forms (questionnaires).These surveys and questionnaires helps the company in making product related decision in various markets.(i.e how to customize the product as per the taste and the preferences of the consumers)
<u>The obstacle to defining the research problem was that the company failed in collecting quantitative data /Selection of inappropriate respondent resulted in wrong output.Hence the company Refrez Inc failed to acknowledge the fact that people in the United States eat cereal with cold milk, whereas the people of China eat cereal with hot milk.</u>
As a result, Refrez Inc witnessed a decline in sales of its product in Chinese market .
Answer:
D £165,000
Explanation:
The computation of gross profit for the year using the first in first out (FIFO) method of inventory valuation is shown below:-
As we know that
Gross profit = Sales - the cost of goods sold
where
Sales is
= 500 units × £550
= £275,000
And, the cost of goods sold is
= 200 units × £250 + 300 units × £200
= £50,000 + £60,000
= £110,000
We considered only 500 units as these sold units are sold
And, this is a first in first out method so we pick the first date units only
So, the gross profit is
= £275,000 - £110,000
= £165,000
Answer:
In 1990, 20 percent (20%) of new product development projects were next generation, break through products and by 2004 , 12 percent (12%) were next generation, break through products according to Professor Cooper.
Explanation:
According to Professor Cooper, In 1990, 20 percent (20%) of new product development projects were next generation, break through products and by 2004 , 12 percent (12%) were next generation, break through products according to Professor Cooper.
