$438,000
Average Daily Sales = $36,000/30 = $1200
$1200 per day * 365 days per year = $438,000
micro economics deals with industry competitive forces.. all other factors are macro economics
If married and unmarried women respond similarly to a sale on perfume, these hypothetical segments fail the differentiable criterion for useful market segments.
<h3><u>
What are Market Segments?</u></h3>
- People who are gathered together for marketing purposes are referred to as market segments.
- Market segments are subsets of a broader market that frequently group people together based on one or more shared traits.
- Companies and their marketing departments define a target market for their goods and services using a variety of factors.
- Marketing experts use a unique strategy to each market segment after thoroughly understanding the demands, way of life, demography, and personality of the target consumer.
In a market that is otherwise uniform, a market segment is a group of customers with comparable preferences. These clients may consist of people, families, companies, organizations, or a combination of several types.
Therefore, the hypothetical segment in the question fail the differentiable criterion for useful market segments.
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Theory X would obstruct the company's employees' ability to advance and be productive. Because they are more concerned with making sure their work is done correctly than with developing their staff and learning about potential new prospects, managers who anticipate and micromanage daily activities do not aid in their development.
They are limiting potential sources of income in the near future by doing this, and even if these new alternatives could cause merchants more issues, if they carry on as they have, they will fail nonetheless, so it is worthwhile to explore new options. If they encounter these kinds of difficulties, they will also be unable to be innovative with future endeavors since, as the adage goes, it takes money to create money.
Retailers must, however, offer shoppers something novel if they want to overcome these worries.
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