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Ghella [55]
3 years ago
11

_____ refers to the personal relevance toward, or interest in, a particular product.

Social Studies
1 answer:
Svet_ta [14]3 years ago
4 0
The answer to this question is <span>Product Involvement
</span><span>Product Involvement Will definitely determine how committed a certain consumer is toward a certain brain.
</span>This loyalty tend to make consumers become bias in their product analysis and will naturally assume that every product with that certain brand will always the best compared to other brands
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