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Tju [1.3M]
3 years ago
14

When Yolanda asked her firm's advertising agency to estimate how often consumers saw her firm's IMC message and what percentage

of the target audience was exposed to the message, she was told the reach was 40, the frequency was 4, and the competitive parity was 10. The gross rating points for her firm's campaign were
Business
1 answer:
Stells [14]3 years ago
3 0

Answer: 160

Explanation:

From the question, we are informed that when Yolanda asked her firm's advertising agency to estimate how often consumers saw her firm's IMC message and what percentage of the target audience was exposed to the message, she was told the reach was 40, the frequency was 4, and the competitive parity was 10.

To calculate the gross rating points for her firm's campaign we multiply the reach by the frequency. This will be:

= 40 x 4

= 160.

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The following summarized data (amounts in millions) are taken from the September 27, 2014, and September 28, 2013, comparative f
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Apple Inc.

a. Calculate Apple Inc.'s working capital, current ratio, and acid-test ratio at September 27, 2014, and September 28, 2013. (Round your ratio answers to 1 decimal place. Enter "Working capital" in million of dollars.)

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a) Working Capital = Current Assets - Current Liabilities

= $45,660,000 - $34,978,000 = $10,682,000

b) Current Ratio = Current Assets / Current Liabilities

= $45,660 / $34,978 = 1.3 : 1

c) Acid-Test Ratio = Current Assets - Inventory / Current Liabilities

= $45,660 - 930 / $34,978 = 1.3 : 1

September 2013:

a) Working Capital = Current Assets - Current Liabilities

= $41,940,000 - $21,160,000 = $20,780,000

b) Current Ratio  = Current Assets / Current Liabilities

= $41,940 / $21,160 = 2 : 1

c) Acid-Test Ratio Current Assets - Inventory / Current Liabilities

= $41,940 -1,200 / $21,160 = 1.9 : 1

b. Calculate Apple's ROE for the years ended September 27, 2014, and September 28, 2013. (Round your answers to 1 decimal place.)

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ROE = Net Income/Equity x 100 = $26,050/$77,290 x 100 = 33.7%

September 2013

ROE = Net Income/Equity x 100 = $14,160/$48,050 x 100 = 29.5%

c. Calculate Apple's ROI, showing margin and turnover, for the years ended September 27, 2014, and September 28, 2013. (Round "Turnover" answers to 2 decimal places. Round your percentage answers to 1 decimal place.)

September 2014

ROI = Margin x Turnover = Net Operating Income/Sales x Sales/Average Assets

= ($33,950/$108,400) x ($108,400/$120,880)

= 0.31 x 0.90

= 0.279 = 27.9%

Average Assets = $120,880 ($147,820 + 93,940) /2

September 2013

ROI = margin = turnover = Net Operating Income/Sales x Sales/Average Assets

= ($18,530/$65,370) x ($65,370/$70,880)

= 0.28 x 0.92

= 0.258 = 25.8%

Average Assets = $70,880 ($93,940 + 47,820) /2

Explanation:

<h3>Apple Inc. </h3><h3>Income Statement</h3>

For the Fiscal Years Ended September 27 and September 28, respectively:

                                                             2014                2013

Net sales                                           $108,400            $65,370

Costs of sales                                      64,580              39,690

Operating income                               33,950               18,530

Net income                                       $26,050              $14,160

Balance Sheet:

Assets

Current assets:

Cash and cash equivalents                                            $9,580      $10,630

Short-term marketable securities                                   16,280         14,510

Accounts receivable, less allowances of $84 & $99     5,520          5,670

Inventories                                                                           930           1,200

Deferred tax assets                                                          2,170            1,780

Vendor non-trade receivables                                       6,500           4,560

Other current assets                                                      4,680           3,590

Total current assets                                                     45,660          41,940

Long-term marketable securities                               85,770          25,540

Property, plant, and equipment, net                            7,930          22,670

Goodwill                                                                         1,060               890

Acquired intangible assets, net                                   3,690               490

Other assets                                                                  3,710              2,410

Total assets                                                             $147,820        $93,940

Liabilities and Shareholders Equity

Current liabilities:

Accounts payable                                                     $14,780          $12,160

Accrued expenses                                                      9,400             5,870

Deferred revenue                                                       4,250              3,130

Commercial paper                                                      6,548             0

Total current liabilities                                              34,978             21,160

Deferred revenue: noncurrent                                   1,840              1,290

Long-term debt                                                        23,452            17,760

Other noncurrent liabilities                                      10,260             5,680

Total liabilities                                                          70,530           45,890

Shareholders' Equity:

Common stock and additional paid-in capital,$0.00001

par value, 1,900,000 shares authorized; 929,430 & 916,130

shares issued & outstanding, respectively            13,490             10,810

Retained earnings                                                  63,200           37,320

Accumulated other comprehensive income (loss)    600                (-80)

Total shareholders' equity                                     77,290           48,050

Total liabilities & shareholders' equity              $147,820        $ 93,940

At September 29, 2012, total assets were $47,820 and total shareholders' equity was $31,800.

b) Working Capital is the excess of current assets over current liabilities.  It shows the amount of finance needed for meeting day-to-day operations of an entity.  Working capital measures a company's liquidity, operational efficiency, and its short-term financial health.  A healthy entity has some excess of current assets over current liabilities in order to continue to run the business operations in the short-run.  Working capital can also be measured in relative terms with the use of ratios, especially the current ratio and the acid-test ratio.

c) ROE means Return on equity.  It is a financial performance measure calculated by dividing net income by shareholders' equity.   Since shareholders' equity is equal to a company's assets minus its debt, ROE is considered as the return on net assets.  As with return on capital, a ROE measures management's ability to generate income from the equity available to it.

d) Return on Investment (ROI) is a financial performance measure which evaluates the efficiency of an investment or compares the efficiency of a number of different investments.  ROI tries to directly measure the amount of return on a particular investment, relative to the investment's cost.  As a financial metric, it measures the probability of gaining a return from an investment.

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