Question

__________ is an example of a public source of information consulted during an external search as part of the purchase decision process.A. People magazine advertising.B. Consumer Reports magazine.C. a sales person at the Apple Store.D. your brother-in-law.E. a point of purchase display at Target.

Answer 1

Answer:

B. Consumer Reports Magazine

Explanation: Consumer Reports Magazine is a public source of information,it publishes the reports of its findings after Laboratory investigation and through surveys and it also compares its findings with those of other competitive products. Through Consumer Reports Magazine several advocacy has been Carried out such as Seat belt laws, increased Consumer access to quality medical care, cigarette laws etc Consumer Reports Magazine is published by Consumer Reports a non Governmental organization (NGO) aimed at improving the quality of products and services rendered by organizations.

Answer 2

Answer:

B) Consumer Reports magazine.

Explanation:

I've personally used Consumer Reports to look for car gas mileage before deciding which car to buy. It is not like I bought my car because the magazine said so, but I believe it is a good source of external information. I rarely agree on their selection for the best cars, but I respect the magazine (but they like to choose the most boring cars as their top picks).