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Answer:
The answer is option A)Personal selling refers to: A customer-directed flow of communications, often in a face-to-face encounter, designed to promote a product with the purpose of making a sale.
Explanation:
Personal selling involves a face to face approach encounter with customers. In advertising, Personal selling involves the use of marketers with great interpersonal and sales skills employed to promote a product offering in the field where they can interface one on one with customers for the purpose of generating sales.
This supports the definition of personal selling as a customer-directed flow of communications, often in a face-to-face encounter, designed to promote a product with the purpose of making a sale.
Cost, which does not involve cash outlay is called : Imputed Cost
Imputed cost another term for opportunity cost , which is the amount of cost that indirectly incurred to you as the result of a decision making. This type of cost usually does not directly affect the amount of your cash