Answer: The consumer behavior is the process whereby individuals decide whether, what, when, how and from whom to purchase goods and services.
Explanation: The consumer behavior of the brand evaluation process after making a acquisition, consumption or disposition decisions are, now, a important factor to take in consideration by marketers and brands.
In the eye of a consumer, your prepurchase decision-maing process are based on a several factors, like the functional and psychological benefits the product will offer, wich leads to the tought about your judgments, the outcomes of their decisions in positive and negative views.
