Simon and his managers are discussing the unemployment, inflation, and interest-rate trends that might affect their chain of san
dwich shops over the next 12 months and the projected growth in the areas where the stores are located. The managers are studying the ______ forces in their organization's general environment.
Economic factors are important because they can affect a company's revenues and profits. Simon and his manager are discussion economic factors which include inflation, interest rate and inflation. These economic forces are country-specific factors because they are macroeconomic variables. They affect a country and indirectly affect firms and organisations. Managers need to study economic forces in organisations general environment.
<span>The gdp price index for that year is 300. This is how we calculate this; Gdp price index = 100 x nominal gdp / real gdp =100 x 240 / 80 =24000/80 </span>Gdp price index = 300
Brand positioning refers to creating and occupying a place in a prospective customer's mind with respect to a brand. It refers to a brand image created in the minds of prospective customers whenever they think of a brand.
For instance, when a customer thinks of Lacoste, it reminds him of the quality associated with it along with it's French connect.
Brand positioning helps an enterprise distinguish it's own brand from those of the competitors. Also, such an exercise reveals uniqueness of the brand i.e attributes specific of such a brand.
