The 4 P's:
Price - cost of the product
Product - the type of good being sold
Place - how the product will get to the consumer (store, internet, etc)
Promotion - what marketing activities will be used to communicate the product (advertising, sales, etc)
A soft drink's price elasticity of demand is lower than Coca-Cola's, which is more sensitive to price. This is due to the ease with which consumers can switch from Coca-Cola to other comparable soft drink alternatives, such as Pepsi.
- However, it would be challenging to replace soft drinks as a whole with alternative products. The price elasticity of demand for soft drinks, in general, is lower than the price elasticity of demand for Coca-Cola because there are no other close substitutes for them.
- The quantity required of a thing or service changes in response to a change in the product's price, and this is measured by the price elasticity of demand. It is computed by subtracting the product's price change from the quantity demanded, divided by the product's price change.
- Because the quantity of Coca-Cola products demanded frequently changes when prices vary, these products are thought to have an elastic demand.
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Answer:
Production opportunities, time preferences for consumption, risk, inflation. Explanation: The cost of money is the interest rate that lenders charge borrowers, and is determined by the supply and demand of funds.
