Question

H2Coast, an automobile manufacturer, produces fuel-efficient hybrid vehicles that are targeted toward middle-income consumer groups. H2Coast most likely segments the consumer market based on ________ variables.

Answer 1

Answer:

demographic

Explanation:

To segment is to differentiate the total market of a product or service, in a certain number of homogeneous subsets referring to habits, needs and tastes of its components, which are called segments.

The purpose of identifying these segments is to allow companies to better adapt their marketing policies to all or some of these subsets.

Demographic segmentation divides the market into groups based on demographic variables such as age, sex, family size, family types, family life cycle, income, occupation, employment, role in the home, education, religion, race, and nationality. . It is the segmentation variable most used historically by entrepreneurs, where they seek to reach their target groups based on demographic factors such as age or role in the home.

Answer 2

Answer:

demographic

Explanation:

Demographic variable are gathered by research activities in order to portray the innate characteristics of the nature of a product and probabilistic distribution of all possible values of the random variables of the sample used with inferential statistics. These variables include income level, educational level, location, socio-economic measure, size. etc.

In H2Coast ( an automobile manufacturer) for example, the production of  fuel-efficient hybrid vehicles are the nature of the product.

The variable is  the inferential statistic that is targeted towards the middle-income consumer groups.