Homer is trying to remember the different functions of the control panel at the nuclear power plant where he works. He remembers
the functions of the different buttons by thinking about the types of donuts that the buttons most resemble. For example, he is supposed to press a red button to shut off the reactors when they are about to have a meltdown. He remembers this because the red button reminds him of cherry donuts, which he eats only during hot weather. The type of processing that Homer is using is __________ rehearsal.
Elaborative rehearsal is illustrated as the memorization method that helps intense thinking to link the information that is already fed, to the long-term memory. It helps to think about the information one wants to memorize by affiliating it to something more productive and boosts long-term memory. In the given situation, Homer is repeating the information and attempting to remember it conveniently by deeply thinking and affiliating it to previous information. Thus, '<u>elaborative rehearsal</u>' is the answer as Homer is trying to transfer the information he gained to the long term memory by affiliating it to previous knowledge and making it more constructive.
Puffery is something exaggerated.. like for example they complained about school puffery. (I think think what it means... might not be an accurate example)
