Question

Misty, Ibtihaj, and Taraji, all African Americans, work in the advertising department of a large cosmetics company with a multi-cultural employee base. One day, while eating lunch with Misty and Ibtihaj, Taraji noted that most of the counter displays and advertisements for the company’s products featured light-brown-skinned women. The women discussed the problems with this approach to advertising and decided that the major problem was that women of other skin tones had no way to know what the product would look like on their skin. They developed an advertising campaign that included women of a wide spectrum of skin tones. How has diversity awareness most benefited this company? Group of answer choices It has provided a narrower range of perspectives for more critical analysis of the issues. It has given the company an edge in hiring by allowing it to attract and retain the best personnel. It has provided less conformity to norms of the past and improved the level of creativity. It has broadened the marketing efforts to include a wider customer base which could improve sales.

Answer 1

Answer:

  It has broadened the marketing efforts to include a wider customer base which could improve sales.

Explanation:

Advertising to a broader customer base will both convince that larger customer base that the company has something to offer. For many, the obvious diversity awareness of the company will be an additional factor attracting increased sales and a more diverse hiring pool.