The bitter irony is that the people who perhaps most need and deserve to forgive themselves cannot. The necessary reflection and acknowledgment can be very difficult, because some people are burdened by forms of self-deception. Self-deception makes it difficult to identify when self-forgiveness is appropriate.
Advertising. This is something that impacted people in many ways. Think about it, when you walk down the isle to look at cereal. Which box looks more appealing? Most people would say the name brand box with a character or picture on it.