Question

In marketing, the term __________ is used to describe the number of stores in a geographical area—and type of intermediaries to be used at the retail level of distribution.

Answer 1

The answer would be geomarketing. The type of intermediaries that can be utilized are as follows:

1. retailers- outlets that trade directly to household customers

2. wholesalers- their main purpose is to sell to retailers

3. distributors- similar to wholesalers but sell one line of product only

4. agents- main purpose is to act as the main representative of the company