Question

Zappos segments its B2B customers by sifting through the data it has collected on companies that request the free portion of its program and determining what kind of business they do. This type of segmentation is called_________________

Answer 1

Answer:

Customer Type Segmentation

Explanation:

Customer Type Segmentation is a process where a company analyzes and divides its customer base into groups following a common factor between then. For example, it could be age, residence place, monthly income, etc. In this case, Zappos is dividing its customer base into groups based on what kind of business they are in. That offers a variety of benefits, such as targeted ads, better retention strategies or a superior and personalized customer experience.