Prospectus.
For example, when a company is preparing for an IPO, the prospectus will be given to potential investors (mom & pop, and sophisticated) to give them information on current financial status of the company, growth strategies, current shareholders, directors, etc.
Answer:
"Customer Orientation Pricing"
Explanation:
According to my research on the different pricing strategies used by different companies, it can be said that the term described by the information within the question is called "Customer Orientation Pricing". This term is defined as the strategy of setting prices according to customers' perceived value of it's goods or services.
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Answer:
Lag startegy
Explanation:
Mark is using Lag Strategy to minimize the foreign exchange exposure.
Lag Strategy refers to a situation of adding capacity only after the company is running at full capacity or beyond caused by an increase in demand. This strategy is conservative strategy. It reduces the risk of waste but then it could bring about a loss of possible customers.
Answer:
Anne exhibits high level of product involvement.
Explanation:
Product involvement is the level of consumers interest in the product and the associated relationship of the consumer with the product.
As it is evident from the question that Anne is well informed about the deals and has interest in knowing about the product before buying it. This indicates the high level of product involvement.