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Alinara [238K]
3 years ago
11

A marketing professor in Ithaca, New York, maintains a museum of failed consumer products. Most new products in this museum fail

ed during the __________ stage of new product development, when they are introduced to a limited geographic area. pretesting product launch test marketing product development concept testing
Business
1 answer:
Nesterboy [21]3 years ago
4 0

Answer:

test marketing

Explanation:

Test marketing is an experimental test of a product in a real life market. Buyers are studied in live shops or market without them knowing. It is conducted on a small scale to see the effectiveness of a marketing strategy.

When the products do not perform well at the test marketing phase it is assumed it will not also perform well in the real market, so they are termed failed products.

The marketing manager in Ithaca maintains a museum of failed consumer products from the test marketing stage.

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1. $26,400

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Explanation:

The closing entry for the following accounts are shown below:

1. Service fees earned A/c Dr $70,000

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2. Income summary A/c Dr $50,600

          To Depreciation Expense $8,000

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         To Utilities Expense $4,600

(Being expenses accounts are closed)

3. Income summary A/c Dr $26,400    ($77,000 - $50,600)

     To  K. Capri, Capital A/c         $26,400

(Being the difference is credited to the capital account)

4. K.Capri capital $12,000    

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(Being K.Capri withdrawals account is recorded)

Now the balance in the income summary is shown above i.e $26,400

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= $34,400

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