Question

When the bicycle manufacturer Trek determined that some consumers use bikes for green transportation whereas others use them for a hobby, it was most likely assessing the _______ of its bicycles to consumers.

Answer 1

Answer:

Core customer values

Explanation:

Core customer value refers to the central value which induces customer purchases i.e what the buyer is buying the product for.

The marketer would first think of the core problem i.e what customer wants from the product, to serve what purpose does a consumer purchase a product. For example, buying a television will have it's core value as entertainment.

In the given case the manufacturer is determining the purpose of purchases of consumers as a combination of transportation as well as hobbies. This is an assessment of core customer values by the manufacturer.