Question

As it pertains to the diffusion of innovation, if the __________ group is relatively small, the number of people who ultimately adopt the innovation likely will also be small.

Answer 1

As it pertains to the diffusion of innovation, if the Early adopters 
group is relatively small, the number of people who ultimately adopt the innovation likely will also be small.
Early adopters refers to a group of people that start to use our product as soon as it available. The more early adopters we have, the easier it is for us to take the market share because of the mouth-to mouth advertising.