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WINSTONCH [101]
3 years ago
8

Ruth markets rock concerts. She is looking for a company that will handle all of the various mailings needed to promote the purc

hase of concert tickets. She wants to use Graham Mail House because she is a very good friend of the mailing house's operations manager, but others involved in the decision making want to take bids from other mailing houses. In this example Ruth is expressing a(n) _____ need in the buying process.
Business
1 answer:
Pavel [41]3 years ago
3 0

Answer: Emotional need

       

Explanation: In simple words, emotional needs refers to the craving that does not have any logical explanation but when they are satisfied , the individual feels happy and secure.

In the given case, Ruth wants to use resources that were related to her friend which is not a logical explanation but still doing this makes her happy.

Thus, the given case depicts emotional need.

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