Question

You are a scientist presenting your latest discovery to two different audiences. on monday you will present to the board of directors of your company. all of the members of the board are highly accomplished scientists who stay up-to-date with every medical breakthrough in your field. on tuesday you will present your research to the company's marketing and promotions department. this group of individuals is dedicated to designing a dynamic campaign that will maximize the number of physicians and consumers interested in the product. explain how the presentation slides you use in each case may differ. provide a specific example to illustrate how slide design and presentation style should relate to the audience.

Answer 1

On Monday, during which time I am presenting to a group of highly accomplished scientists, my presentation will be far more technical and detailed. On Tuesday, when I am presenting to the company's marketing and promotions department, all of these technical details will be scrapped and I will be presenting very broad ideas. If I am presenting on a new method of administering blood tests, I will talk on Monday about the methods that I am using, however; on Tuesday, I will talk about the benefit to the patients and to the hospital.