Question

Salon Finish is test marketing its new smoothing shampoo by assessing consumer satisfaction in laboratory stores where hair is washed and blown dry. Salon Pro is using controlled test marketing in this scenario. A. True B. False

Answer 1

"Salon Finish is test marketing its new smoothing shampoo by assessing consumer satisfaction in laboratory stores where hair is washed and blown dry. Salon Pro is using controlled test marketing in this scenario" is FALSE.

Explanation:

There are three forms of test markets:

• standard test markets,
• test markets controlled and
• test markets simulated.

Consumer packaged goods advertisers are the prime consumers of test markets.The company chooses several retailers in different geographic locations under this test and asks them to maintain their new product in their outlets for a fee. The company controls the shelf location, displays, promotions and prices point of purchase, thus understood as "controlled test marketing". Thus here Salon Finish has not opted such strategy.