Question

Arden has designed an artistic design to complement his product's name to assist customers in identifying his product. these are commonly as referred to as a:

Answer 1

This is called a brand. This helps a company distinguish itself from other companies and in some circumstances, a brand might make the product more appealing to the customer by adding a certain personality to it. This helps the consumer relate to the product more.

Answer 2

An artistic design made by Arden to complement his product's name to assist customers in identifying his product is commonly referred as product logo. A product logo can attract new people especially if it is an unknown product.  It makes the product recognizable and familiar to customers if the logo combines colors and typography features.