Question

Raycom Construction needs heavy-duty equipment to install a new pipeline in northern Alaska. Raycom's engineers have been asked to provide detailed specifications and recommendations for the equipment needed. The Raycom engineers will primarily play the ________ role in the company's buying center.
a. userb. initiatorc. gatekeeperd. buyere. influencer

Answer 1

Answer:

E. Influencer.

Explanation:

An influencer is a person who has the ability to influence purchase decisions of others in view of his/her power, information, position or association with his/her group of spectators.