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3 years ago

To be successful, why should companies try to adopt a proactive stance on marketing?

Business

1 answer:

jeka943 years ago

3 0

Answer:

E) A proactive stance allows a company to take advantage of opportunities as they arise.

Explanation:

A proactive marketing stance entails collecting data to use in planning organized promotion campaigns in advance. This marketing stance frees up energy and time which enable a firm to benefit from new opportunities that may arise. A proactive marketing stance ensures that a firm is ready to take advantage of trending windows of opportunity, trending news, and emerging events.

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Case 6.1 Demand for Gas Guzzlers

Rus_ich [418]

Question 1.: From the standpoint of an automobile company, what sources of information in this article offer secondary data?

Answer: The

National Automobile Dealers Association surveyed consumers

visiting its Web site for information about car purchases, and it

learned they ranked price as most important, followed by make and

model, then performance. Fuel economy ranked last, with 3 percent

considering it most important and 11 percent considering it least

important.

Question 2: Suggest two or three other sources of data that might be of

interest to auto companies interested in forecasting demand.

Answer: Data from Automotive News,General Motors, and data

from the shoppers who visit Web sites such as www.kbb.com to look

up information.

Question 3: Online or at your library, look for information about recent

trends in SUV purchases. Report what you learned, and forecast whether SUV sales are likely to recover or continue

Answer: I don't know your library.

Explanation: This took me so long to do. Now my back hurts and my eyes are blurry. Hope this helps!

8 0

2 years ago

Chancellor Ltd. sells an asset with a $2.4 million fair value to Sophie Inc. Sophie agrees to make seven equal payments, each to

sattari [20]

Answer:

The Annual payment to be made is $445,327

Explanation:

The computation of the annual payment is shown below;

As we know that

The Present value of assets = Annual payment to be made × Present value annuity factor (i%,n)

$2,400,000 = Annual payment to be made × Present value annuity factor (7%,7)

$2,400,000 = Annual payment to be made × 5.3893

So,

The Annual payment to be made is $445,327

4 0

3 years ago

Whenever the production of a good creates negative externalities, an unregulated market will result in:

sp2606 [1]

Answer:

Option (C) is correct.

Explanation:

In an unregulated market, negative externality results in a higher social marginal cost than the firm marginal cost because this market is not properly regulated by the government officials. Hence, these firms are not taking into account the effect of negative externalities in their cost.

We know that the consumer's decision is more offenly based on the point where the marginal cost is equal to the marginal benefit because they are not taking the impact of negative externalities.

If proper action is not taken by the government, negative externality will result in a market inefficiencies.

6 0

3 years ago

Allowance for Doubtful Accounts has a debit balance of $500 at the end of the year, before adjustment, and uncollectible account

tigry1 [53]

Answer: c. $18,000

Explanation:

Provision for doubtful accounts estimate;

= 600,000 * 3%

= $18,000

This is the Percentage of sales method and it ignores the existing balance in the Provision for doubtful accounts using only the estimate provided.

8 0

3 years ago

Eorge, a chef and owner of l'auberge, a popular restaurant, is always visiting his competitors to observe how they are doing thi

White raven [17]

Market research and analysis. Statistical trend Theory. Product review and development.

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3 years ago

Read 2 more answers

To be​ successful, why should companies try to adopt a proactive stance on​ marketing?

To be successful, why should companies try to adopt a proactive stance on marketing?