Answer:
Courts Distributors and Eastinghouse Corporation
Dispute over Contract Price
The two parties have a legal contract. The contract was established when Courts requested Eastinghouse to send the refrigerators and bill later.
The exact price for the contract is in dispute. This dispute can be resolved between the parties. Reference to the market price will help resolve the dispute, otherwise, the parties may seek alternative dispute resolutions, like litigation, mediation, or arbitration.
Explanation:
a) Data and Analysis:
Eastinghouse's invoice price for the refrigerators = $140,000
Courts' adopted market price = $120,000
b) Since Courts' reference to the price is with regard to the wholesale market price, it may be that Eastinghouse quoted the retail price instead. Since Courts is a distributor, it has the right to be charged a wholesaler's price and not a retailer's. Therefore, we can conclude that after due reference to the prevailing market price of similar refrigerators, the two parties may agree to a price of $120,000 or a little higher.
Answer:
False
Explanation:
Marketing is not a subset of advertising. In fact it is the opposite, advertising is the subset of marketing.
Advertising is mostly focused on acquiring customers and promoting sales. Generally, advertising is based on formulating campaigns to promote the products and increasing sales. These promotions are carefully planned out and well designed so they reach a target audience with the help of media such as radio, newspaper, television and magazines etc.
<span>As there is no set of options given with the question, we'd go with one difference which is most conspicuous between the two types of countries. That difference is the standard of living and amenities in the incone range of the masses. In developing countries, people still have to give up on necessary amenities which are normal to have in developed countries.</span>
Answer:
Target marketing strategies is made in order to separate customers into several groups based on similar characteristics. After the separation, we will create a marketing strategy that can appeal to a specific group.
Typically, the target marketing strategies need to be done in 3 steps:
<u>1. Segmenting</u>
During this step, we need to find a characteristics that we want to use to divide the customers. (such as age, gender, health status, etc)
<u>2. Targeting</u>
During this step , we need to determine which characteristics we want to use as a target depending on the resources that we have on our disposal.
<u>3 Positioning</u>
During this step, we need to make various effort to make our product become appealing to that specific group. We can do this by changing the design, materials, or the way we advertise the product.
