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ludmilkaskok [199]
2 years ago
10

Thelma’s Treats of Des Moines, Iowa, created a unique package to market its fresh cookies. What does its packaging achieve in th

e way of brand positioning in the customer’s mind?
Business
1 answer:
yulyashka [42]2 years ago
7 0

Answer:

creates a distinct connection of Thelma's brand with the qualities of home-cooked freshness

Explanation:

The packaging of Thelma's cookies is quite simple but appealing also, it makes you remember home made cookies. The top part of the boxes looks like a gas stove, which actually makes you associate it with older kitchens and older people cooking. That is where the grandma style cookies enter you subconscious mind.

It is actually a great marketing trick because generally you associate this type of stoves with home cooking. Generally mass produced cookies are not cooked in a range, they are cooked in large industrial ovens that do not look like anything you can find in a home kitchen.

Brand positioning is exactly about this, positioning your brand in the right place (i.e. the right association) inside your customer's mind.

You might be interested in
Becky Knauer recently resigned from her position as controller for Shamalay Automotive, a small, struggling foreign car dealer i
andre [41]

Answer:

1. The ethical issue here is that Becky Knauer's new boss usually bribes the sales manager of a car dealership to get more quota of cars. He is doing this because the car is in high demand. The higher his quota, the higher the number of cars. The higher the number of cars, the more of them he can sell. The more he can sell, the higher the profits.

Here is the dilemma.  

First, the action of Becky's boss is wrong, but it is also helping to keep the business afloat thus translating to securing her job and probably sustaining the pay she is receiving. We know this because Becky's former employer who receives just 25 cars a month is not very profitable.  

Becky as the Controller, however, is in charge of Compliance. The actions of her boss are unethical. She has to flag such issues and report to him.

Franz is the owner of the dealership and is on the top of the 'food chain'. There is no one else within the organisational structure to report the matter to. He is supposed to lead by example. He, as the owner of the organisation, however, is leading with a bad example because other sales personnel know about these shady transactions.

2.  Becky's options are as follows:

A. If she is too scared to confront her boss, she can decide to resign. She would have lost her job. There is no guarantee she will get another and the unethical practices will continue.

B. She can raise the issue with her boss and point out the dangers of continuing in such practice. By doing this, she is ruling out the possibility that he somehow is unaware of the dangers of his actions. In raising the matter with her boss, she must do this in black and white.

The above decision can go either left or right.  

Right means that her boss comes to understand the import of his actions and makes amends. Left means, he gets jittery and fires her.

3. As stated above, Franz may fire Becky if she flags his actions.

If this happens, she can take the matter to the State of New Jersy Motor Commission and possibly sue Franz for wrongful dismissal.      

Cheers!

3 0
3 years ago
On January 2, 2016, Alpha Company acquired a new machine by signing a 5 year note for $62,000. The estimated service life is eig
spin [16.1K]

Answer:

The answer is $10,800

Explanation:

Straight line method of depreciation is:

Cost - residual value/number of useful life

Cost - $62,000

Residual value - $8,000

Number of years - 5years

=62,000 - 8,000/5

=57,000/5

$10,800.

Therefore, $10,800 will be charged every year.

8 0
3 years ago
Which mission area includes restoring health and social services networks and returning economic and business activities to a he
Bezzdna [24]

Answer:

The correct answer is letter "A": recovery.

Explanation:

The U.S. Federal Emergency Aid (<em>FEMA</em>) is an agency that aims to provide the necessary support needed in front of major events and natural disasters. The FEMA has five (5) mission areas: <em>prevention, protection, mitigation, response, </em>and <em>recovery</em>. FEMA's recovery mission is to put back on track communities affected by incidents. FEMA's core capabilities include planning,  health and social services, infrastructure systems and economic recovery.

8 0
3 years ago
Un a supermarket, a vendor's restocking the shelves every monday morning is an example of?
Vadim26 [7]

In a supermarket, a vendor's restocking the shelves every Monday morning is an example of fixed order interval.

The situation where an inventory item has independent demand and orders are placed on a constant time period basis is referred to be an FOI system, also known as a periodic review system.

A technique for inventory control is the Fixed Order Interval System. The inventory model also goes by the name fixed reorder cycle. By monitoring the product demand in this, a set interval is formed. It is employed to control the raw material supply. Many businesses utilize the fixed order quantity system because it reduces reorder errors, effectively manages storage space, and avoids wasteful blocking of funds that may be used elsewhere.

To know more about Fixed Order Interval refer to:  brainly.com/question/18882719

#SPJ4

5 0
2 years ago
In the month of October, Tran Incorporated had salaries of $15,000 for factory managers, $18,000 for financial managers, and $42
Sloan [31]

Answer:

The correct answer is C.

Explanation:

Giving the following information:

$15,000 for factory managers

$18,000 for financial managers

$42,000 for company executives.

$98,000 for factory workers

$64,000 for office workers.

To calculate the labor cost we need to separate between indirect and direct labor:

Indirect labor:

Factory managers (manufactury overhead)= 15,000

Direct labor:

Factory workers= 98,000

Total labor cost= $113,000

7 0
3 years ago
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