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ludmilkaskok [199]
2 years ago
10

Thelma’s Treats of Des Moines, Iowa, created a unique package to market its fresh cookies. What does its packaging achieve in th

e way of brand positioning in the customer’s mind?
Business
1 answer:
yulyashka [42]2 years ago
7 0

Answer:

creates a distinct connection of Thelma's brand with the qualities of home-cooked freshness

Explanation:

The packaging of Thelma's cookies is quite simple but appealing also, it makes you remember home made cookies. The top part of the boxes looks like a gas stove, which actually makes you associate it with older kitchens and older people cooking. That is where the grandma style cookies enter you subconscious mind.

It is actually a great marketing trick because generally you associate this type of stoves with home cooking. Generally mass produced cookies are not cooked in a range, they are cooked in large industrial ovens that do not look like anything you can find in a home kitchen.

Brand positioning is exactly about this, positioning your brand in the right place (i.e. the right association) inside your customer's mind.

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Consists of all activities involved in understanding and communicating with the customer
Sav [38]

A marketing means those activity that that is involved in understanding and communicating with the customer to help in the design, development, delivery, and determination of the value inherent in the offering.

<h3>What is a marketing?</h3>

This refers to the process of creating, distributing, pricing and promoting goods and services as well as to facilitate satisfying exchange relationships with customers

The marketing also focuses on developing and maintaining favorable relationships with stakeholders in a dynamic environment

Hence, it is also involved in understanding and communicating with the customer to help in the design, development, delivery, and determination of the value inherent in the offering

Therefore, the Option B is correct.

Full question "What activity is geared around understanding and communicating with the customer to help in the design, development, delivery, and determination of the value inherent in the offering? production sales finance marketing.

Read more about marketing

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6 0
1 year ago
A formal written statement of management's plans for the future, expressed in financial terms, is a a.budget b.gross profit repo
Yanka [14]

Answer:

a.budget

Explanation:

The budget refers to the estimation of the revenues earned and expenses incurred so that the company could able to take the decisions according to that.

It also a formal and written statement that shows the management plans for the upcoming future i.e to be expressed in a numerical term or we can say in financial terms

Hence, the correct option is a. budget

3 0
3 years ago
Which of the following pairs are characteristics of price-takers?
son4ous [18]

Answer:

C. Target costing and heavy competition

Explanation:

6 0
3 years ago
A proposed new project has projected sales of $175,000, costs of $93,000, and depreciation of $24,800. The tax rate is 23 percen
allochka39001 [22]

Answer and Explanation:

Sales                            = $175,000

Less: Cost                    = $93,000

Gross Profit                  = $82,000

Less: Depreciation       = $24,800

EBT                                = $57,200

Less: Tax [email protected]%    = $13,156

EAT                                 = $44,044

a). OCF = EBIT + Depreciation - Taxes

             = $57,200 + $24,800 - $13,156

             = $68,844

b). OCF = [(sales - costs - Depreciation) * (1 - T)] + Depreciation

             = [($175,000 - $93,000 - $24,800) * (1 - 0.23)] + $24,800

             = $68,844

c). OCF = [(sales - costs) * (1 - T)] + [Depreciation * T]

             = [($175,000 - $93,000) * (1 - 0.23)] + [$24,800 * 0.23]

             =  $68,844

d). OCF = Net income + depreciation

             = $44,044 + $24,800

             = $68,844

6 0
2 years ago
Based on the above table, which services-providing industry gained the most jobs between 1996 and 2006?
guajiro [1.7K]
Its B, Professional and business services. I just took the test.
7 0
3 years ago
Read 2 more answers
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