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ludmilkaskok [199]
3 years ago
10

Thelma’s Treats of Des Moines, Iowa, created a unique package to market its fresh cookies. What does its packaging achieve in th

e way of brand positioning in the customer’s mind?
Business
1 answer:
yulyashka [42]3 years ago
7 0

Answer:

creates a distinct connection of Thelma's brand with the qualities of home-cooked freshness

Explanation:

The packaging of Thelma's cookies is quite simple but appealing also, it makes you remember home made cookies. The top part of the boxes looks like a gas stove, which actually makes you associate it with older kitchens and older people cooking. That is where the grandma style cookies enter you subconscious mind.

It is actually a great marketing trick because generally you associate this type of stoves with home cooking. Generally mass produced cookies are not cooked in a range, they are cooked in large industrial ovens that do not look like anything you can find in a home kitchen.

Brand positioning is exactly about this, positioning your brand in the right place (i.e. the right association) inside your customer's mind.

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A firm in a purely competitive industry has a typical cost structure. The normal rate of profit in the economy is 7 percent. Thi
Mrrafil [7]

Answer:

a. 9%

b. Yes, the firm earning an economic profit of 2%

c. Yes, Industry will see entry or exits

d. Rate of return of economy = 7%

Explanation:

a. Percentage rate of return = Earning ÷ Investment by founders × 100

= $18 ÷ $200 × 100

= 9%

b. Company rate of profit - Rate of profit of economy

= 9% - 7%

= 2% > 0

Yes, the firm earning an economic profit of 2%

c. Yes, Industry will see entry or exits because industry is competitive in nature and would to like to compete to others by satisfying the consumers . In perfect competitive markets there will be no entry or exits and critical characteristics reason companies are free for entry and exit for marginal profits.

d. Industry is competitive , there will be supplier to serve the market and its hard to decide the price of the product.

Hence, the rate of return long run equilibrium earned by firm = Rate of return of economy = 7%

4 0
3 years ago
Carefully examine the example problem statement and select which criteria listed below have been met.
Angelina_Jolie [31]

Answer:

Criteria 2: The magnitude or impact of the problem is clear.

Explanation:

The problem is well defined in the statement given above. Cryptocurrency is one of the latest investment opportunity for the investors. It is a digital asset which is traded online with different investors. It is used to trade online where physical transfer of cash takes much time or is not possible at all. The magnitude and impact of cryptocurrency is well defined.

6 0
3 years ago
The regular selling price for the product is $80. The annual quantity of units produced and sold is 40,000 units (the costs abov
Ne4ueva [31]

Answer:

The correct option is d. Increase by $19,500.

Explanation:

Note: This question is not complete. The complete question is therefore provided before answering the question as follows:

Pluto Incorporated provided the following information regarding its single product:

Direct materials used = $240,000

Direct labor incurred = $420,000

Variable manufacturing overhead = $160,000

Fixed manufacturing overhead = $100,000

Variable selling and administrative expenses = $60,000

Fixed selling and administrative expenses = $20,000

The regular selling price for the product is $80. The annual quantity of units produced and sold is 40,000 units (the costs above relate to the 40,000 units production level). The company has excess capacity and regular sales will not be affected by this special order. There was no beginning inventory.

What would be the effect on operating income of accepting a special order for 1,000 units at a sale price of $40 per product? Note: The special order units would not require any variable selling and administrative expenses.

a. Decrease by $19,500

b. Decrease by $18,000

c. Increase by $18,000

d. Increase by $19,500

The explanation of the answer is now provided as follows:

We first calculate the expected total relevant cost of the special order as follows:

Direct materials cost per unit = Direct materials used / Annual units = $240,000 / 40,000 = $6.00

Direct labor cost per unit = Direct labor incurred / Annual units = $420,000 / 40,000 = $10.50

Variable manufacturing overhead per unit = Variable manufacturing overhead / Annual units = $160,000 / 40,000 = $4.00

Expected special order total relevant cost = (Direct materials cost per unit + Direct labor cost per unit + Variable manufacturing overhead per unit) * Special order units = ($6.00 + $10.50 + $4.00) * 1,000 = $20.50 * 1,000 = $20,500

Expected revenue from the special order = Special order units * Special order selling price per unit = 1,000 * $40 = $40,000

Expected profit from the special order = Expected revenue from the special order - Expected special order total relevant cost = $40,000 - $20,500 = $19,500

Since the expected profit from the special order is $19,500, it therefore implies that accepting it would increase operating income by $19,500.

Therefore, the correct option is d. Increase by $19,500.

6 0
3 years ago
Kunkel Company makes two products and uses a conventional costing system in which a single plantwide predetermined overhead rate
g100num [7]

Answer:

Part 1

Computation of the unit product costs for the two products

                                                         Mercon              Wurcon

Direct materials cost per unit         $ 10.00               $ 8.00

Direct labor cost per unit                 $ 3.00                $ 3.75

Overheads                                         $5.60                 $7.00

Unit product cost                             $18.60               $18.75

<u>Calculation of overhead rate</u>

M = 0.20 × 10,000   = 2,000

W = 0.25 × 40,000 = 10,000

Total hours                       = 12,000

Rate = $336,000 ÷  12,000

        = $28.00

Part 2

Overhead rate for direct labor-hours

Rate = $168,000 ÷ 12,000

        = $14.00

Overhead rate for engineering design time

Rate = $168,000 ÷ 8,000

        = $21.00

Computation of the unit product costs for the two products

                                                         Mercon              Wurcon

Direct materials cost per unit         $ 10.00               $ 8.00

Direct labor cost per unit                 $ 3.00                $ 3.75

Overheads - labor hrs                       $2.80                 $3.50

Overheads - eng time                       $8.40                  $2.10

Unit product cost                             $24.20               $17.35

6 0
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Less than ______ of all thunderstorms produce tornadoes. 10%
SVETLANKA909090 [29]
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