According to research conducted by collins and Porras, the common practice that explains the success of visionary companies-Core Ideology
Explanation:
The core ideology defines the characteristic of an organization—like technological know how , management trends , and individual leaders.
For a firm it is more important to know who they are and how they will go ahead with the changes around them(futuristic vision). The Leaders will die, products will become obsolete, markets demand will change, new innovations will emerge, and management will change , but the core ideology of a company acts as a source of guidance and inspiration in hard times . Core ideology is the glue that holds an organization together when it undergoes the process of growth , decentralization, diversification and expansion
Core Ideology typically means the Vision,Mission & Values of an organization. The ideology acts as a source of communication to stakeholders (i.e. from employees to investors about what the company will stick to and the guidelines to which it will adhere in the future.)
