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erica [24]
3 years ago
11

Toward the end of the fiscal year, the owner of a small company came back from lunch concerned because he had learned that a bus

iness targeting his same customer base was planning on spending $150,000 on promotion. As soon as he arrived at the office, he called his financial manager and said, "I want to budget $150,000 for next year's promotion." Which method of promotional budgeting did the owner want to use
Business
1 answer:
Natasha2012 [34]3 years ago
4 0

Answer:

The Competitive-parity method

Explanation:

The competitive parity method refers to an advertisement expense budgeting method wherein, a firm budgets or plans it's own advertisement expenditure which is based upon the estimated advertisement expenditure of it's competitors.

Under the method, the budget allocated for advertisement by a firm is set at par with those of the competitors.

The drawback of such a method being it's assumption of all firms having same marketing objectives. Also herein, if the competitor commits a mistake w.r.t it's budget, consequently the same mistake shall accrue to the firm following it.

In the given case, the owner learnt of his competitor's advertisement budget being $150,000, post which he immediately set the budget of his own company as $150,000. The method of promotional budgeting conveyed here is, the competitive-parity method.

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snowpeak ski resort offers a price for a lift ticket that is barely over its marginal cost, but the high equipment rental fee ke
nadya68 [22]

Based on the fact that Snowpeak Ski Resort offers prices for lifts that are barely over their marginal cost but still make profits from high equipment rental, the pricing strategy in use is Cross-subsidization.

<h3>What is Cross-subsidization?</h3>

This is a pricing strategy that allows a company to charge one group of customers a higher amount for goods sold or services rendered while charging another group of customers a lower amount for other goods and services.

The logic is that the profits from the higher priced goods will take care of the marginal profits from the smaller cost goods and services.

Companies do this because they know that there are services that they can offer that will be easier to sell to people at a higher cost than a lower one. This is what Snowpeak Ski Resort is doing by using the rental fee of equipment to make profits.

Find out more on Cross-subsidization at brainly.com/question/6886629

#SPJ1

8 0
2 years ago
Pcd inc. operates as a nevada business. the suta wage base for nevada is $28,200. pcd inc.'s suta tax rate is 4.5%. the employee
wlad13 [49]

Answer:

$4,927

Explanation:

The computation of tax liability is shown below:-

Suta wage base is $28,200. So, income besides $28,200 is not subject to Suta tax.

Total taxable income = Annabelle + Beatrice + Michael + Howard

= $28,200 + $24,880 + $28,200 + $28,200

= $109,480

Suta tax liability = Total taxable income × Tax rate

=$109,480 × 4.5%

= $4,927

So, for computing the Suta tax liability we simply multiply the total taxable income with tax rate.

4 0
3 years ago
If a college sets its tuition __________ the equilibrium tuition, then it will have to use some form of nonprice-rationing devic
ValentinkaMS [17]

Answer:

below

Explanation:

<h2><u>Multiple choice </u></h2>

If a college sets its tuition<u> below</u>  the equilibrium tuition, then it will have to use some form of non price-rationing device to determine who will be accepted for admission to the college.

3 0
3 years ago
Assume that total costs assigned to the setup activity cost pool in June are $60,000 and 50 setups were completed in June. Furth
Zolol [24]

Answer:

Allocated cost= $14,400

Explanation:

<u>First, we need to calculate the allocation rate for setup:</u>

<u></u>

Cost allocation rate= total estimated costs for the period/ total amount of allocation base

Cost allocation rate= 60,000 / 50

Cost allocation rate= $1,200 per setup

<u>Now, we can allocate setup cost to G10:</u>

Allocated cost= 1,200*12

Allocated cost= $14,400

6 0
3 years ago
Current Attempt in Progress Incorrect answer icon Your answer is incorrect. Carla Willis will invest $34,700 today. She needs $1
Nitella [24]

Answer:

12.18%

Explanation:

Present value = $34,700

Future Value = $173,500

Time (n) = 14 years

Interest Rate = i

Future Value = Present Value * (1+i)^n

$173,500 = $34,700 * (1 + i)^14

(1 + i)^14 = $173,500/$34,700

(1 + i)^14 = 5

1 + i = 5^(1/14)

1 + i = 1.1218284

i = 1.1218284 - 1

i = 0.1218284

i = 12.18%

So, the annual interest rate she must earn is 12.18%.

4 0
3 years ago
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