Answer:
<u>Market Segments</u>
Explanation:
Marketing segmentation refers to dividing markets into various segments or sections, wherein each section comprises of customers with similar attributes or buying preferences.
Marketing segmentation can be based upon demography i.e based upon population , geographical which is based upon the geographical location , behavioral which is based upon customer buying habits and past purchase patterns, psychographic which is based upon the psyche or the perceptions of the buyers.
In the given case, Alex has identified commercial and real estate buyers as the segments wherein his marketing efforts need to be targeted.
In this case, a change in the<u> "product" </u>variable caused changes in the <u>"promotion"</u> variable of the marketing mix.
Marketing mix is tied in with putting the correct item or a mix thereof in the place, at the perfect time, and at the correct cost. The troublesome part is doing this well, as you have to know each part of your marketable strategy.
An product is a thing that is constructed or created to fulfill the necessities of a specific gathering of individuals. The product can be immaterial or unmistakable as it very well may be as administrations or merchandise.
Promotion is an imperative part of marketing as it can help mark acknowledgment and deals.
Answer:
A. Equilibrium quantity will increase; the effect on price is ambiguous.
Explanation: Several factors are known to be having impact on the Quantity demanded and the price of goods sold,one of the factors includes when Consumers speculate that the price of goods and services will increase or decrease in the future.
WHEN PEOPLE SPECULATE THE THE PRICE OF APPLE PIES WILL INCREASE IN THE FUTURE,THEY WILL ENGAGE IN PANIC BUYING WHICH WILL INCREASE THE QUANTITY DEMANDED AND THE EFFECT ON PRICE WILL BE AMBIGUOUS.
Answer: (D) firing employees who violate standards
Explanation: The six basic elements that are important to complete ethics and compliance program are as follows
(1) Written standards for ethical conduct / code of conduct
(2) Compliance Program Administration ( an organisation is expected to appoint a senior personnel to ensure compliance)
(3) Protection of employees who report misconducts( protection of employees who report misconduct against abuse)
(4) Ethical training for all employees( all employees should be trained on the ethics and compliance)
(5) Commitment of senior officers( commitment of senior officer must be shown and guaranteed)
(6) Dynamic risk assessment ( risk assessment to evaluate the impact of the ethics and compliance program)
