Answer: Jessie shared her opinion about the new Moto Android phone in an online group. Luis, who is looking for a new phone, read the review and used Jessie's opinion to help select his new phone. This scenario demonstrates participation in a Consumption Community.
Explanation:
Consumption community is a group of buyers or purchasers who share their interest in any specific consumption activity. Such groups can be formed by the customers themselves or by any company.
Consumption community groups reach each other mostly through various online social networking platforms. So from the example provided we can see how Jessie shared her opinion about her new phone in an online group, and how with the help of the information provided by Jessie, Luis opted for a new phone.
