The correct answer is "a technique used in writing or speaking that is intended to persuade". There are numerous ways of doing this, however the most famous is using the three rhetorical techniques used by Cicero, the ethos, logos, and pathos.
Nice, if you are in the more urban parts then it's definitely rarer but now with the orders, it is safer for animals. I remember once I saw a hawk in Oakland so it was pretty cool.