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abruzzese [7]
4 years ago
15

The VP of Marketing gives you marketing research on three different consumer desires in the fitness technology market.

Business
1 answer:
Svet_ta [14]4 years ago
6 0

Answer:

A) Function: consumers want wearable technology with the latest and greatest functionality.

Explanation:

The VP of Marketing has directed you to search for a target market that values fitness technology functionality and are willing to pay for it.

You need people that workout constantly and for long periods of time. This type of clients really need high quality and durable products, so they are willing to pay for them. These guys and girls are not going to go around running and watching their cellphones, they are trying to improve their performance, not to worsen it. They are constantly looking for ways to be better athletes and train harder, and any help they can get is very valuable for them.

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Explanation:

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