Question

During which stage of the business buying decision process is a buyer most likely to conduct value analysis by carefully studying components to determine if they can be redesigned, standardized, or made less expensively?

Answer 1

Answer: product specification stage

Explanation: Customer feedback is often times very subjective and only outlines the issues engineers must solve with a product.

Product specs translate that vague feedback into quantifiable, tangible data.

Essentially, it is a set of instructions on exactly what the product should be and should do.