Answer:
What sets Iron Man and Bat Man apart is their lack of superpower and reliance on technology and armor, and also the fact that they're human and can hurt and bleed.
Explanation:
The archetypal superhero is one that has superpowers within, example, Superman, Spiderman, etc.
These heroes don't need to rely on armor or high tech suits.
Superman for instance has an array of strengths, ranging from laser rays, to x ray vision, to flying, to super speed, invincibility, super strength, etc.
An addition to superman is he's not from Earth, he's from Krypton, hence his indestructibility, except of course, his weakness, kryptonite.
Batman and Iron man on the other hand don't have such luxuries. To fly, they need their suits and grabbing hooks, they are human and can die, most of their "superpowers" are gotten from technology.