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OLEGan [10]
3 years ago
15

The CEO of a small but growing sports equipment firm has just announced that sales went up significantly last year. The marketin

g director is happy because her budget will go up also. This indicates that the firm is using the ____ to set the advertising budget.
Business
2 answers:
galina1969 [7]3 years ago
8 0

Answer:

The percentage of sales approach

Explanation:

The percentage-of-sales method is used to develop a budgeted set of financial statements. Each historical expense is converted into a percentage of net sales, and these percentages are then applied to the forecasted sales level in the budget period.  

The next budget of the firm will therefore be determined based on the percentage of sales that has been made in the previous trading year.

Lelu [443]3 years ago
3 0

Answer:

percentage-of-sales approach

Explanation:

As the volume of business revenue increases, the percentage of advertising investment over revenue may decrease. The US Small Business Administration recommends between 7% and 8% if sales are less than $ 5 million a year and the net margin is between 10% and 12%.

It seems logical to determine the cost of what we invest in selling, in relation to the sales we are having, for example, the oil companies allocate a penny for each liter of gasoline they sell.

The logic is maintained if we consider that we will never get out of what the company can really afford, our relationship with CFOs will be one of love at first sight, we look great in presentations to management and promote stability.

Of course it does have bad points, and the first is that its approach is wrong because marketing and communication are not necessarily linked to sales.

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Price discrimination is the practice of charging different prices for the same product that are not justified by cost difference
Sergeu [11.5K]

Answer:

<h2>Because firms in a perfectly competitive market does not have any price making ability or market power,they are not able to engage in any price discrimination.Hence,the correct answer is  the last option or True,because perfectly competitive firms have no market power.</h2>

Explanation:

In Microeconomics,perfectly competitive markets are characterized by many buyers and sellers in which the sellers and firms usually sell homogeneous or identical products.Now,as there are many firms in the market and no barriers to entry for new firms into the market,the market competition or rivalry is high and hence,no single firm has the ability to determine and manipulate the market price according to their own economic advantage because if any firm tries to do so,it will loose significant market share as most customers would move to other sellers/firms charging lower price or regular market price.Therefore,the market price is fixed in the perfectly competitive market as the firms do not have price making or market power.Consequently,they are not able to charge different prices to different customers according to their maximum willingness to pay or differences in price preferences.

3 0
3 years ago
Malaki ran 9,656 meters on Monday and 4,687 meters on Tuesday. How many more meters did she run on Monday than on Tuesday?
Marina86 [1]

Answer: 4969 meters

Explanation: Here's what you do: 9,656 - 4,687 = 4969

3 0
3 years ago
The semiconductor business of the California Microtech Corporation qualifies as a component of the entity according to GAAP. The
Mazyrski [523]

Answer:

$1,650,000

Explanation:

Preparation of the lower portion of the 2021 income statement .

2021 Income from continuing operations before income taxes5,800,000

Income tax expense(1,450,000)

($5,800,000 × 25 %)

Income from continuing operations4,350,000

Discontinued operations:

Loss from operations of discontinued component(3,600,000)

Income tax benefit 900,000

(25*3,600,000)

Loss on discontinued operations(2,700,000)

Net income$1,650,000

(4,350,000-2,700,000)

Therefore the the lower portion of the 2021 income statement is $1,650,000

5 0
3 years ago
The race to the bottom scenario of global environmental degradation is explained roughly like this:
DIA [1.3K]

Answer:

A. Profit-seeking multinational companies shift their production from countries with strong environmental standards to countries with weak standards, thus reducing their costs and increasing their profits.

D. self-sufficiency argument.

Explanation:

In the case when there is a race to the bottom scenario so it would be described that the multinational companies that are profit seeking is shifting their production from that countries who have the strong environmental standards to the weak standard countries so that the order would be decreased due to this the profit would increase

In the other case, when the nation is not too much depend on other countries for supplies so this case we called as self-sufficiency argument as they managed themselves rather depending on another

6 0
3 years ago
Read 2 more answers
Assume that you have the following decision-making options: (1) make the decision on your own with available information, (2) co
raketka [301]

Answer:

(2) consult others before making a decision.

Before I make a recommendation, I will consult my team members.  Individually, some may have new ideas and modifications which we can incorporate into the project to even beat the competition and cause management to continue supporting the project.

Explanation:

Even though our competitor's "product appears to utilize radical new design principles that expand the functionality of the product," we can still modify our product.  This will not only incorporate the features of our competitor's product, but also further introduce new features that will emanate from the challenge from competition.

This is where the SCRUM framework becomes important.  This framework for project management emphasizes teamwork, accountability, and iterative progress toward a well-defined goal, while allowing for tweaks.

Developing this project based on this framework must have made it possible for us to receive the report from the marketing department in the first place.  The principles of Scrum are Openness, Respect, Courage, Commitment, and Focus.  So, the best we can do will be to prioritize, come up with new improvement ideas, and convince top management not to cancel the project.

3 0
3 years ago
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