Question

Owners of firms understand that lower prices will attract more customers. Why can firms not always reduce prices until they increase sales and profits? A. Consumers do not always like low prices. B. If marginal production costs exceed marginal revenues, the firm will suffer losses, not profits. C. If opportunity cost for the consumers exceeds the firm's production costs, there can be no profit. D. Owners will never reduce prices even when it means increased profits.

Answer 1

B. If marginal production costs exceed marginal revenues, the firm will suffer losses, not profits.