Question

Before Dan went looking for a new car, he carefully considered the features that he wanted on his vehicle--good gas mileage, sporty handling, responsive handling and acceleration--and narrowed his choice down to three manufacturers. Then Dan went to the dealerships to test drive the three cars that seemed to fit his criteria. Dan's careful, slow decision making process illustrates _______________ to persuasion.

Answer 1

Answer:

Dan's careful, slow decision making process illustrates central route to persuasion.

Explanation:

Central route to persuasion involves carefully considering all the information available before making an important decision.

When an individual receives a message trying to persuade him to do something, then he or she carefully considers the content and ideas within the message before making a decision either in favor of the message or against it. This is known as central route to persuasion.