The type of information the marketing manager needs to monitor to judge the plan's successful implementation and strategic effectiveness are profits, customer relations, sales information, and competitor reactions.
A marketing strategy is one whose objective is to position the company in relation to competitors, through the creation of value that will help attract and retain consumers.
There are several tools that can help shape an organization's marketing strategy, such as:
- The 5 P's of marketing.
- SWOT Analysis.
- CRM.
Therefore, the manager must monitor profits, company-customer relationships, sales, and competitor reaction to judge the success of a marketing plan, which should generate value and market leadership for an organization.
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Answer:
Dr. Allowance for Doubtful Accounts...1,200
Cr. Accounts Receivable....................................1,200
Explanation:
When a specific customer's account is identified as uncollectible, the journal entry to write off the account is:
A credit to Accounts Receivable (to remove the amount that will not be collected)
A debit to Allowance for Doubtful Accounts (to reduce the Allowance balance that was previously established)
Therefore the JOURNAL ENTRIES for the $1,200 uncollectible debt will be
Dr. Allowance for Doubtful Accounts...1,200
Cr. Accounts Receivable....................................1,200
<h2>Yes I keep my feeling controlled by "Intrapersonal intelligence"</h2>
Explanation:
The term "Intrapersonal" intelligence might be something new but it is one of the soft skill which completely talks about "Personal emotions"
It is highly difficult to manage feelings both which are positive and negative in nature but a person who can control the emotions are the best leaders and most successful person. So a person who possess good "intrapersonal" skills will never yell at anyone or hurt anyone at work and will find other possible ways to solve it or pin point about the mistake.
Answer:
Roland works as a researcher for his manufacturing firm. He has conducted primary research to collect relevant market research data that will help his firm. He decided to use mathematical and statistical tools to analyze the data because the data is in nature.
Roland is about to analyze primary market research data.
Explanation:
Primary data are always in a state of nature. Primary data are collected by Roland before analysis are from first-hand or primary sources. For Roland to acquire the data, he must use primary research methods like surveys, interviews, or experiments. Because primary data are acquired with the research project in mind and directly from primary sources, they are contrasted with secondary data. Secondary data were acquired by some other researchers and used in their analyses before being collected by another researcher as a basis for research continuation.
