Question

Ritufa Foods, a food processing company, has collaborated with a nonprofit organization in an initiative to fund salad bars in schools across the country. A small percentage of the money that consumers use to buy products of Ritufa Foods will be given to the nonprofit organization. The money will then be used by the nonprofit organization to fund the salad bars. This partnership with the nonprofit organization is an example of _____.
a. relationship marketing
b. green marketing
c. effect-related marketing
d. cause-related marketing

Answer 1

Answer:

The correct answer is letter "D": cause-related marketing

Explanation:

Cause-related marketing results in the collaboration between a company and a non-profit organization. Usually, the company takes advantage of its position in the market to promote a good or service being introduced by the non-profit organization so its sales increase. Then, the non-profit organization uses the revenues from the sales to fund its humanitarian activities.