Google Analytics visualization allows to visualize website’s data in several ways which gives better understanding about what is happening on the website and how people are becoming involved in website's content.
The Comparison View compares specific Google Analytics metrics against the website average. It is a good visualization option to compare data with each other. It is easier to compare the performance of the page against the website average to get quick understanding of which pages perform well above or below the website average for metrics like average, percentage of exits, avg time spent on page, bounce rate of a page compared to website average.
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