"New Mexico Tourism Campaign Featuring Ugly Aliens Draws Critics" What audience do the ad`s critics want to appeal to and why?

1 answer:

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Critics say the less-than-cuddly, reptilian spacemen may be more apt to baffle or frighten away a tourist than reel one in.

"New Mexico has a lot to offer — we don't need to bring our standards down," said Ken Mompellier, head of the convention and visitors bureau in Las Cruces, the state's fast-growing second-largest city, which has refused to use the alien ads to bolster local tourism pitches, as it normally would.

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