In the Chinese calendar, 2012 is the year of the Dragon. Chinese consumers are purchasing various consumer products adorned with
dragon motifs as they believe that it will bring good luck and prosperity. According to the CSV dimension, cultures in which superstitions and myths are given high value tend to be high in _____individualismpower distanceuncertainty avoidanceshort-term orientationmasculinity
Explanation: Uncertainty Avoidance is the tendency to react negatively, emotionally, cognitively and behaviorally, to situations and events that lead to uncertainty. People who are more intolerant of uncertainty feel ambiguity as stressful, believe that uncertainty should be avoided and find it difficult to function and orient themselves in uncertain situations.
