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Margaret [11]
4 years ago
6

A marketing __________ is defined as the means by which a marketing goal is to be achieved. it is characterized by a specified t

arget market and the marketing program used to reach that target market.
Business
1 answer:
Veseljchak [2.6K]4 years ago
8 0
I think a marketing campaign or a marketing program is your answer to the question.

Hope it helps
Sorry if it is wrong 
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If we assume that the company does not have any required rate of return or discount rate associated to the lease payments, then the company should lease the equipment because the differential revenue will be higher ($214,200 ˃ $207,000).

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the differential revenue if the equipment is sold:

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If we assume that the company does not have any required rate of return or discount rate associated to the lease payments, then the company should lease the equipment because the differential revenue will be higher. The problem is that in the real world this never happens since the company should discount the lease payments since one dollar today is worth more than one dollar tomorrow. Since we are not given any discount rate, we must assume it is 0.

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