Answer:
Cognitive dissonance techniques are difficult to implement on a mass scale.
Explanation:
Cognitive dissonance refers to a state of operation of conflicting views and ideas in the mind, at the same moment. Usually those contrasting views are difficult to reconcile.
A marketer targets consumer's state of cognitive dissonance by advertising and touching upon those product attributes which create a dissonance between a consumer's perceived idea of the product and what the advertiser depicts.
This state of perceptible conflict in the ideas leads a consumer towards it's reconciliation and induces a purchase.
For example, a salesperson advertising an expensive watch as, a product only purchased by "royal" social class. Now, the consumer though considers the product to be too expensive. But now, he thinks of the royalty aspect, which may ultimately induce him to buy such a product.
Such techniques can only be implemented to induce sales at individual level or targeted at few customers. Wherein the customers are huge, the conflict or cognitive dissonance gap would be huge, which the marketer will not be able to bridge.
Answer:
Retained earnings......................Dr $22,000
Dividend expense $22,000
Explanation:
There are two accounts, temporary and permanent accounts. Temporary accounts such as dividends and revenue need to be closed and charged against permanent accounts at the end of reporting period. This is done to estimate the total earnings of the firm during the period.
Dividends are charged to permanent account, retained earnings. Following is the closing entry:
Particulars Debit Credit
Retained earnings $22,000
Dividend expense $22,000
(Dividends expenses closed
by charging to retained earnings)
Answer:
The correct answer is letter "B": greater conflict.
Explanation:
A typical problem of multichannel systems is the channel conflict. This inconvenience arises when components of a supply chain such as manufacturers, retailers or distributors compete among them for the sales of the same product. The situation generates a <em>greater conflict</em> since the business operations of one can be stopped because of the reluctance of the other for cooperating.